Lessons in marketing

McDonald's "Lessons in Confidence" section apes the language and culture of street ball with its "How to win a slam dunk contest" feature.

First, how many people that eat at McDonald's can dunk?

Next, how many people that are on the McDonald's website will pick up on the irony of the statement "Wear a costume or jump over ten giggling lumberjacks."

Lastly, how many people that eat at McDonald's and are on the McDonald's website need to be persuaded to eat a quarter pounder?

Game.