Tuesday, October 28, 2008

Dull Blade

cutting edge:  noun.  the leading position in any field; forefront

We recognize the need for captains of industry to describe their innovations.  We just think "cutting edge" -- as in "cutting-edge technology," "cutting-edge sales strategies," or "cutting-edge pharmaceutical intelligence" -- has lost some of its bite.  

Please choose a fresh modifier to communicate your vanguard position.

Also free to go:  leading edge, world class, customer-centric, the (your product here) revolution, thought leader, interactive, out of the box, proactive, state of the art, and turnkey

No comments: