If your friends ran through the streets with bulls, would you follow them?

It's time to die again during the annual Running of the Bulls in Pamplona, Spain.

As a 27-year-old from Madrid found out, if you're not careful this 400- year-old tradition of being in close proximity with 1,500 pound, angry animals can rear back and gore you.

We're not going to pretend to understand why this is done, but will make the observation that it's only a charismatic leader-figure away from having the look of a mass suicide.